Zhiyou Park Successfully Hosts “Breaking Through Cross-Border Challenges, Leading the Way Overseas” Maker Exchange Salon

On the morning of June 30, 2026, the “Breaking Through Cross-Border Challenges, Leading the Way Overseas” Maker Exchange Salon, organized by Shanghai Zhiyou Park, was successfully held in the large conference room on the fifth floor of the office building. The event invited a guest with practical experience in cross-border business and overseas market development to share insights with representatives from enterprises in the park, focusing on overseas expansion strategies, social media operations, traffic acquisition, localization, and cross-border business implementation.

At present, global markets present both opportunities and challenges. The growth potential of overseas social media platforms and the rise of consumer demand in emerging markets have created new opportunities for start-ups and entrepreneurial teams. However, for many early-stage companies, expanding overseas is not simply a matter of introducing products to foreign markets. It involves a systematic process including market selection, user insight, content communication, channel building, compliance awareness, and brand localization. Challenges such as information gaps, difficulties in localized operations, high traffic acquisition costs, and unclear compliance requirements remain key obstacles for many start-ups seeking to take the first step from zero to one.

Focusing on the practical challenges faced by enterprises in overseas expansion, the salon provided systematic sharing on topics such as the characteristics of overseas social media platforms, content communication logic, target market selection, and brand expansion strategies. The session also explored practical issues including how start-ups can reduce trial-and-error costs, build brand awareness through overseas platforms, and improve conversion efficiency through the coordination of content and channels. These insights offered valuable references for enterprises in the park as they explore overseas markets.

During the exchange session, participating enterprises engaged in in-depth discussions with the guest based on their own business needs. Topics included market entry approaches, content placement strategies, cross-border customer reach, and localized brand expression. The event featured a pragmatic and focused atmosphere, with discussions closely aligned with the real needs of entrepreneurial companies. It provided new inspiration for enterprises seeking to expand overseas and connect with cross-border resources.

As an industrial park dedicated to supporting the growth of entrepreneurial enterprises, Zhiyou Park has long focused on the practical needs of resident companies in brand exposure, market expansion, and resource connection. This Maker Exchange Salon not only created a platform for enterprises to understand overseas market trends and learn from practical experience, but also further promoted communication and resource matching among enterprises and external professional resources.

Moving forward, Zhiyou Park will continue to organize maker exchanges, thematic sharing sessions, and resource-matching activities around key issues in enterprise development. Through more practical and targeted services, Zhiyou Park will help resident enterprises broaden their vision, connect with valuable resources, enhance market competitiveness, and achieve sustainable growth.